Privacy Policy
This Privacy Policy sets out the privacy practices and policies of Health Loft, PLLC (“Health Loft”, “our”, “we” and “us”) in connection with your use of or interaction with any website maintained or operated by Health Loft (the “Website”) and our services delivered through mobile, web, or other applications (collectively with the Website, the “Services”).
As our business changes, we will change and update this Privacy Policy. To ensure that this Privacy Policy continues to accurately reflect our business and operations, Health Loft may change this Privacy Policy at any time, which may happen without advance notice to you. If you use any of the Services, you should check the Service periodically for changes to this Privacy Policy. Health Loft will use reasonable efforts to post an advance notice when changes are made, but may not always be able to post a notice in advance. If you continue to use the Services, your continued use will represent your acceptance of any changes that we may make, whether or not we were able to post an advance notice.
What Information Does Health Loft Collect and How Do We Use It?
Health Loft collects the Personal and Non-Personal Information described below that are necessary for our legitimate business purposes, and we maintain appropriate safeguards to help ensure the security, integrity, and privacy of the information that we collect.
As described more in this Privacy Policy, Health Loft may also collect Personal Health Information, which is a term defined by the Health Insurance Portability and Accountability Act (“HIPAA”). Our use of Protected Health Information will comply with HIPAA and is explained in more detail in our Notice of Privacy Practices.
Health Loft will retain your Personal Information and Non-Personal Information for as long as you use the Services and/or until you ask for your Personal Information to be deleted. While we will do our best to honor a request for deletion, we may be required to retain and use your Personal Information as necessary to comply with legal, regulatory, and contractual obligations applicable to our operations, to resolve disputes, and to enforce our agreements. You acknowledge that when you provide your Personal Information to third parties, it is outside of Health Loft’s control and will be subject to each applicable third party’s policies covering privacy and use.
We may use Personal Information and/or Non-Personal Information for a large number of potential uses related to providing the Services to you and running our business. The scope of potential uses includes: (i) providing the Services to you, (ii) personalizing your use of the Services, (iii) communicating with you or responding to your requests and related activities, (iv) developing and delivering more impactful analyses, (v) conducting research, (vi) improving or enhancing the Services, (vii) fulfilling our contractual obligations, (viii) providing customer support, (ix) monitoring usage of the Services, (x) detecting, preventing, and addressing technical issues, (xi) enforcing our legal rights and fulfilling our legal obligations, (xii) advertising our Services and/or services or products of third parties, (xiii) creating de-identified and/or aggregated data to create analyses, reports, or any other permissible output, and (xiv) similar uses that comply with applicable laws and regulations. In engaging in any of the identified uses or uses that are similar, we may de-identify your Personal Information. To the extent that we may send promotional communication, you can opt-out of receiving promotional communications by following the unsubscribe instructions contained in each promotional communication. We will also comply with laws and regulations applicable to the Services or our business when engaging in any of the activities described in the Privacy Policy.
Personal Information
When you use the Services, we may collect or ask you to provide what is broadly called “personally identifiable information,” or “Personal Information.” Personal Information is information that specifically identifies you, including your name, email address, phone number, healthcare history or related information, insurance information, and biometric information.
Health Loft’s Services may also collect certain information automatically, including but not limited to: (i) the type of mobile device that you use, (ii) the unique device identification number of your mobile device, (iii) your mobile device’s IP address, (iv) the type of operating system running in your mobile device, (v) the type of internet browser that you utilize, (vi) information about your usage of the Services, and (vii) identifying information about other devices that you connect to the Services.
By submitting your Personal Information to us and by using the Services, you consent to our use of your Content and Personal Information as described in this Privacy Policy. If you do not consent, you should not register with Health Loft, and you should not use the Services.
Non-Personal Information
Certain Non-Personal Information about site visits is recorded by the standard operation of the Website, including but not limited to (i) IP address, (ii) domain server, (iii) type of device(s) used to access the Services, (iv) web browser(s) used to access the Services, (v) referring webpage or other source through which you accessed the Services, (vi) geolocation information, and (vii) other statistics and information associated with the interaction between your browser or device and the Services. Non-Personal Information may be used to improve the design and content of the Services or to personalize your experience.
Additional types of Non-Personal Information that we do or may collect are:
- Cookies. Health Loft may use cookies on its Website to make your experience easy and meaningful. Cookies can also enable certain technical operations. Cookies are files that web browsers place in a device’s memory and are used to tell us whether users and visitors have previously visited our Site. Cookies can come in two general categories: (i) first party cookies that are served directly by Health Loft to your device or (ii) third party cookies that are served to your device by a third party on our behalf. You may be able to refuse cookies in the settings of your web browser, but it is possible that certain features of the Service may not work if you delete or disable cookies or other tracking tools. Usage of a cookie is not linked to any personally identifiable information while on the Website.
- Social Media Cookies. These cookies are used when you use a social media sharing button or you link your account or engage with our content on or through a social networking site such as Facebook, X (formerly known as Twitter), or LinkedIn. The social network will record that you have taken this action. This information may be linked to targeting and/or advertising activities.
- Web Beacons. “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect anonymous information about your use of our Services, the websites of selected advertisers, and the emails, newsletters, or special promotions that we send you. The information collected by Web Beacons allows us to analyze how many people are using the Services, opening our emails, and for what purpose, and also allows us to make enhancements.
- Website Analytics. We may use third-party website analytics services in connection with the Services, including, for example, to register mouse clicks, mouse movements, scrolling activity, and text that you type into the Site. These website analytics services generally do not collect Personal Information unless you voluntarily provide it, and generally do not track your browsing habits across websites that do not use their services. We use Google Analytics to provide such analytics services. If you would like to opt out of tracking by Google Analytics, you can do that here.
- Meta Pixel. We use Meta Pixel, a web analytics and advertising service provided by Meta, Platforms, Inc. (“Meta”) on the public facing portions of our Services. By using Meta Pixel, we can keep track of what users do after they see or click on a Facebook advertisement, keep track of users who access our Services or advertisements from different devices, and better provide advertisements to our target audiences. The data from Meta Pixel is also saved and processed by Meta. Meta can connect this data with your Facebook or Instagram account and use it for its own and others’ advertising purposes, in accordance with Meta’s Data Policy, which can be found at https://www.facebook.com/about/privacy/. If you would like to withdraw your consent for use of your data by Meta Pixel, you can manage that preference within the Privacy Settings in your Facebook or Instagram account, as applicable.
- Mobile Device Identifiers. Mobile device identifiers are data stored on your mobile device that may track mobile device and data and activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of Personal Information (such as media access control, address, and location) and non-personally identifiable information. Mobile device identifiers help Health Loft learn more about our users’ demographics and internet behaviors.
- Log Files. Like many standard website servers, our web servers use log files. Log files include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. Log files are used to analyze trends, administer the site, track aggregated users’ movements, and gather broad demographic information. The information collected through the log files is not linked to personally identifiable information.
- Location. We may collect your real-time geographic location in order to present relevant information from third parties with whom you may have authorized a connection. If your location is collected and used to push content, the location information will not specifically identify you.
Communications from Health Loft
Users who have provided contact information may occasionally receive email updates or information from Health Loft. We may collect your name, email address, mailing address, and/or mobile phone number through your use of the Website, emailing us, using any reservation system that we make available, or in any agreement you execute with us In order to respect our customers’ privacy, we present the option to decline these types of communications. You understand that messages, whether text messages or email, may be auto generated.
If you provide your cellphone number, you consent to receive text messages from Health Loft. You may choose not to receive text messages even if you previously provided your cellphone number. However, opting out of the receipt of text messages may impact the scope and quality of the Services. Text and data rates from your mobile carrier may apply when you agree to receive text messages, and you should check your mobile plan or with your carrier to confirm the rates if you have any questions. If necessary, we might share your cellphone number with a third party service provider solely to enable the sending of the text message. We will not share your cellphone number with a third party for marketing purposes without getting your consent first.
Users who no longer wish to receive e-mail communications or other information from Health Loft may opt-out of receiving these communications by emailing us at info@healthloftco.com using “unsubscribe” in the subject line or following the “unsubscribe” link in an email. Users who longer wish to receive text messages can text STOP in response to any text message or email us at info@healthloftco.com with a request to no longer receive text messages.
Is Content Shared With Third Parties?
We may release information that we collect when we believe release is appropriate to (i) comply with applicable laws; (ii) enforce an agreement with Health Loft; (iii) protect the rights, property, or safety of Health Loft, our users, or others; (iv) third party analytics or similar platforms that help us improve the Services, your experience, and other impacts; (v) market third party products or services related to the Services; and (vi) comply with your authorizations or consents on use of your information. A potential use may include exchanging Personal Information and/or Non-Personal Information with other companies and organizations for fraud protection. Even though we will release your Personal Information when required, we will evaluate each request and take reasonable steps to block a request that seeks sensitive information or could be used for purposes detrimental to you.
Health Loft does not sell your Personal Information (whether or not de-identified) to any third parties, except as may be consented to or directed by you or as clearly set forth in this Privacy Policy or other terms governing use of the Services. If we use any subcontractors, each subcontractor that may be given access to your Personal Information will be contractually obligated to maintain the confidentiality and privacy of all Personal Information accessed, used, or stored.
As we continue to develop our business, we might sell or buy assets or engage in other strategic transactions. In such transactions, your Personal Information may be transferred to: (i) a parent or subsidiary; (ii) an acquirer of our assets or equity; or (iii) a successor by merger.
Security
We implement industry standard security measures to help protect against the loss, misuse, and/or alteration of the data under our control. The security measures include system and network components, and application components. When the Website is accessed using a compatible internet browser, Secure Socket Layer (SSL) technology protects information using both server authentication and data encryption to help ensure that the data are safe, secure, and available only to you.
Although we make good faith efforts to store data under our control in a secure operating environment that is not open to the public, we do not and cannot absolutely guarantee the security of your data. If we become aware that your data have been disclosed in a manner not in accordance with this Privacy Policy, we will use reasonable efforts to notify you of the nature and extent of the disclosure (to the extent we know that information) as soon as reasonably possible and as permitted or required by law. Our notification could also be delayed by our contractual obligations.
Removal or Modification
If you would like us to remove and/or modify your Personal Information and/or Non-Personal Information, you may make such request by sending an e-mail to info@healthloftco.com or selecting the appropriate option in the Services. If you request deletion of your account, we may retain some information in our records after deletion of your account, including but not limited to any information or records that we are legally obligated to retain. For a more complete explanation of potential retention requirements, please go back to the “What Information Does Health Loft Collect and How are the Data Used?” section in this Privacy Policy . If you request modification of your information, we will review your request and determine if modification is required or permissible. Additionally, it may be possible for you to modify your own information by logging into your account. We will process your request within a reasonable time if the request is for an action that we control.
HIPAA Compliance
Health Loft is subject to the requirements of the Health Insurance Portability and Accountability Act and its implementing regulations, as all may be amended from time to time (“HIPAA”). Health Loft will comply with all applicable elements of HIPAA. Your rights and our obligations are described in more detail in our Notice of Privacy Practices. HIPAA will control our use of all information that qualifies as Protected Health Information.
Children’s Privacy
Except as set out in the Terms of Use, do not use or access any part of the Services if you are under 18 years of age. If you are a parent or guardian and discover that your child under 18 years of age has created an account on the Services, then you may alert us at info@healthloftco.com, and we can take action to prevent access.
International Visitors
The Services are hosted in the United States and intended for use solely by individuals in the United States. Health Loft does not currently direct the Services outside of the United States and is not monitoring where you might be located. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from United States law, then please note that you are transferring your Personal Information outside of those regions to the United States for storage and processing. Unless specifically stated, Health Loft does not direct the Services into any country outside of the United States.
Links to Third Party Websites
The Website contains links to other sites. Please be aware that Health Loft is not responsible for the privacy practices of any other website or the policies, content, and practices of other websites. To the extent you visit a third-party site accessible through this Services, we encourage you to read the privacy policies of each and every website, as those third-party privacy policies govern the collection and use of information provided when visiting those sites. This Privacy Policy applies solely to information collected by the Services.
Changes to this Privacy Policy
From time to time, we may change the terms of this Privacy Policy. We will use reasonable efforts to notify you of changes by posting updated text in the Services. Your continued use of the Services after any revisions are made, whether we are able to provide advance notification or not, constitutes your acceptance of those changes. To ensure that you are aware of current privacy practices, we recommend that you check this site periodically.
Contact Information
Any questions, comments, or concerns regarding our Privacy Policy should be directed to the Privacy Officer by emailing questions to info@healthloftco.com.
Effective Date: 2/24/2026